TY  - BOOK
AU  - Kamarulzaman, Yusniza
AU  - Khalidah Abu, Nor 
TI  - Principles of marketing
SN  - 9789676590510
U1  - 658.8 KAM-Y 
PY  - 2013///
CY  - New York
PB  - Oxford University Press
KW  - Marketing
KW  - Marketing - Management
N1  - This revision book provides a succinct exposition of all the main topics in marketing, covering the overview of marketing, strategic marketing planning, understanding buyer behaviour, researching market opportunities, product, pricing and place. Chapters covering promotion and issues of contemporary marketing are also provided
ER  -