TY  - BOOK
AU  - Christians, Clifford G. and others
AU  - Fackler, Mark
AU  - Richardson, Kathy Brittain
AU  - Kreshel, Peggy J.
AU  - Woods, Robert H.
TI  - Media ethics: cases and moral reasoning 
SN  - 9780815366577
U1  - 175 CHR-C 
PY  - 2017///
CY  - India
PB  - Routledge
KW  - Mass media--Moral and ethical aspects
N1  - Media Ethics: Cases and Moral Reasoning challenges readers to think analytically about ethical situations in mass communication through original case studies and commentaries about real-life media experiences.

Cases and Moral Reasoning challenges readers to think analytically about ethical situations in mass communication through original case studies and commentaries about real-life media experiences,  This test provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness.  It introduces the Potter Box, with its four dimensions of moral analysis, to provide a framework for exploring the steps in moral reasoning and analyzing the cases in this edition include the most recent issues in journalism, broadcasting, advertising, public relations, and entertainment
ER  -