Business environment /
B. N. Ghosh
- India Oxford University Press 2015
- 750 p.
Business Environment is a comprehensive textbook specially designed for the students of business management. It takes an application-based approach to explain the concepts of business environment with the help of examples, exhibits, and case studies. The book is divided into eight parts. Part I includes the overview of business environment and discusses diverse environments such as sociocultural, legal, political, and economic. Part II delves into the issues related to social governance and business environment. Part III discusses topics related to economic planning and development environment. Part IV focuses on macroeconomic policies such as money market, capital market, inflation, monetary and credit policy, fiscal policy, and so on. Part V delves into labour market environment and discusses subjects such as trade unions and their roles, wages and employment policy, industrial relations, and labour market reforms. Part VI discusses trade barriers and strategy, foreign trade policy, and international financial environment. Part VII evaluates business environment in a globalized world. Finally, Part VIII explores business strategy across international borders. Besides students, business managers and finance professionals will also find this book very useful for its focused coverage and sound theoretical base.
9780198098621
Strategic planning Business enterprises Business planning Business enterprises