TY  - BOOK
AU  - Gautam Mahajan
TI  - Value creation: the definitive guide for business leaders 
SN  - 9789351508977
U1  - 658.4012 MAH-G 
PY  - 2016///
CY  - India
PB  - Sage Publications
KW  - Strategic planning
KW  - Chief executive officers
KW  - Customer relations
N1  - Increasing disruption, diminishing returns and demanding customers require business leaders to create more value, remain relevant and stay ahead of competition. CEOs have to evolve a “Value Creation” culture for the company so as to properly balance the interests of customers, employees, investors and the marketplace. 
This path breaking book shifts the focus to "Creating Value" for the entire business ecosystem and not just for the shareholders. It will launch organizations into the world of "Value Creation" and will convert good CEOs and companies to great ones with longevity and higher profitability
ER  -