TY  - BOOK
AU  - Shil Niyogi
TI  - Lean customer engagement
SN  - 9789385985188
U1  - 658.812 NIY-S 
PY  - 2016///
CY  - Inida
PB  - Sage Publications
KW  - Customer relations
KW  - New Products
KW  - Sales
KW  - Marketing
N1  - Welcome to the Age of the Customer! 
The companies that succeed today are those that work toward customer satisfaction and focus on educating customers, enabling them, effecting change and engaging with them. Lean Customer Engagement contains a wealth of information around partnering with customers to build products and close deals in a lean and agile way without investing in unnecessary sales and marketing activities. The workbook format of the book provides solutions that can be put to immediate and prolonged use to grow successful businesses through an engaged customer base
ER  -