Winston, Wayne L. <br/><br/>
Marketing analytics : data-driven techniques with microsoft excel / 
Wayne L. Winston 
 - India  Wiley  2014 
 - 690p. 
<br/><br/> Marketing Analytics: Data-Driven Techniques with Microsoft Excel shows business managers and data analysts how to use a relatively simple tool--Excel---to analyze useful business information using powerful analytic techniques. This comprehensive book shows how to use each technique to solve a practical business problem and achieve optimum marketing results. 
<br/><br/><label>ISBN: </label>9788126548620 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Data processing<br/>Microsoft Excel (Computer file)<br/>Electronic spreadsheets
<br/><br/><label>Dewey Class. No.: </label>658.80072 WIN-W