TY  - BOOK
AU  - Winston, Wayne L.
TI  - Marketing analytics : data-driven techniques with microsoft excel
SN  - 9788126548620
U1  - 658.80072 WIN-W 
PY  - 2014///
CY  - India
PB  - Wiley
KW  - Marketing research--Data processing
KW  - Microsoft Excel (Computer file)
KW  - Electronic spreadsheets
N1  - Marketing Analytics: Data-Driven Techniques with Microsoft Excel shows business managers and data analysts how to use a relatively simple tool--Excel---to analyze useful business information using powerful analytic techniques. This comprehensive book shows how to use each technique to solve a practical business problem and achieve optimum marketing results
ER  -