Entrepreneurship and effective small business management /
Norman M. Scarborough and Jeffrey R. Cornwall
- 11th glob.ed.,
- Boston Pearson Education 2015
- 936 p.
"For undergraduate and graduate courses in entrepreneurship and/or small business management. Discover how to successfully launch and manage a small business. Open your students' minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management. This text provides students with the tools they need in order to launch and manage a small business. This Eleventh Edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management."--Publisher's website.
9781292060613
Small business--Management Entrepreneurship New business enterprises--Management United States