TY  - BOOK
AU  - de Esta, Fossard 
AU  - Riber, John
TI  - Writing and producing for television and film: communication for behavior change, volume-2 
SN  - 9789351501688
U1  - 791.430232 FOS-E 
PY  - 2015///
CY  - India
PB  - Sage Publications
KW  - Motion picture authorship
KW  - Motion pictures--Production and direction
KW  - Television--Production and direction
KW  - Television authorship
N1  - The book demonstrates how to create tv and film dramas that encourage people to make positive behavioral changes to improve their lives.
The book teaches people how to:
Create serial or stand-alone dramas that will appeal to a select audience
Create characters that represent and attract the target audience
Introduce subtle and convincing ways to improve the standard of living of the audience
Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately
List of figures and boxes
Preface
Acknowledgments
Entertainment–education
Using television and film for social development: The entertainment–education format
For the program manager
the role of the program manager
Articulation: Designing message content for entertainment–education programs
For the writers
Artistry: Writing entertainment–education drama
Artistry: Character development
Guidelines for script presentation and review
Auxiliaries: Enhancing the message
For the producer, director, and filmmaker
Guidelines for pre-production: Needs, budgets, and contracts
Guidelines for pre-production: Artistic preparation
Guidelines for successful shooting
For the actors/artists
guidelines for successful acting
For the evaluators
Pilot testing
For all project participants
ajor checklist
appendix a: Preparing for the design workshop
Appendix
Design document sample pages
Appendix
Production budget samples
Appendix
Contract samples
Index
ER  -