Joshi, Atul <br/><br/>
Winning a billion consumers :  a disruptive approach for success in India / 
Atul Joshi 
 - India  Sage Publications  2016 
 - 261 p. 
<br/><br/> India- A land of 1.2 billion consumers and mammoth potential. Ranks in the world’s top 10 countries in terms of GDP.<br/><br/>How- do some companies win big in this market?<br/><br/>Why- do many companies fail to go after the big opportunities?<br/><br/>What- are the new growth strategies that can triumph in this diverse market?<br/><br/>Leading companies have succeeded in India not necessarily by unleashing unique technology or better products, but by their ability to competently consummate the last mile as an inevitable ingredient, even an architect, of their success. This book provides a disruptive approach to successfully create and capture “undiminished” potential of a billion-consumer market.<br/><br/>Table of contents<br/>Foreword P. Dwarkanath<br/>Preface<br/>Acknowledgements<br/>The Last Mile: A Strategic Differentiator<br/>Winning in a Billion Consumer Market<br/>Cracking the Da Vinci Code<br/>Revitalizing the Last Mile: Tools and Frameworks<br/>The Five Knots of the Last Mile<br/>Sextant Arcs of Turbonators<br/>The Revenue Turbine<br/>Delivering the Last Mile: Mission Critical(s)<br/>Zero Calorie Value Chains<br/>Customer Capital in the Times of the Millennial Generation<br/>Man and Machine, not Man or Machine<br/>Swarm Intelligence: The Execution SupremacyEpilogue<br/>Index<br/><br/>	<br/>India: A land of 1.2 billion consumers and mammoth potential. Ranks in the world's top 10 countries in terms of GDP. How do some companies win big in this market? Why do many companies fail to go after the big opportunities? What are the new growth strategies that can triumph in this diverse market? Leading companies have succeeded in India not necessarily by unleashing unique technology or better products, but by their ability to competently consummate the last mile as an inevitable ingredient, even an architect, of their success. This book provides a disruptive approach to successfully create and capture "undiminished" potential of a billion-consumer market. 
<br/><br/><label>ISBN: </label>9789351505570 
<br/><br/><label>Subjects--Topical Terms: </label><br/>India<br/>Customer relations<br/>Management<br/>Social responsibility of business<br/>Strategic Planning<br/>Success in Business
<br/><br/><label>Dewey Class. No.: </label>658.00954 JOS-A