TY  - BOOK
AU  - Joshi, Atul
TI  - Winning a billion consumers: a disruptive approach for success in India 
SN  - 9789351505570
U1  - 658.00954 JOS-A 
PY  - 2016///
CY  - India
PB  - Sage Publications
KW  - India
KW  - Customer relations
KW  - Management
KW  - Social responsibility of business
KW  - Strategic Planning
KW  - Success in Business
N1  - India- A land of 1.2 billion consumers and mammoth potential. Ranks in the world’s top 10 countries in terms of GDP.

How- do some companies win big in this market?

Why- do many companies fail to go after the big opportunities?

What- are the new growth strategies that can triumph in this diverse market?

Leading companies have succeeded in India not necessarily by unleashing unique technology or better products, but by their ability to competently consummate the last mile as an inevitable ingredient, even an architect, of their success. This book provides a disruptive approach to successfully create and capture “undiminished” potential of a billion-consumer market.

Table of contents
Foreword P. Dwarkanath
Preface
Acknowledgements
The Last Mile: A Strategic Differentiator
Winning in a Billion Consumer Market
Cracking the Da Vinci Code
Revitalizing the Last Mile: Tools and Frameworks
The Five Knots of the Last Mile
Sextant Arcs of Turbonators
The Revenue Turbine
Delivering the Last Mile: Mission Critical(s)
Zero Calorie Value Chains
Customer Capital in the Times of the Millennial Generation
Man and Machine, not Man or Machine
Swarm Intelligence: The Execution SupremacyEpilogue
Index

	
India: A land of 1.2 billion consumers and mammoth potential. Ranks in the world's top 10 countries in terms of GDP. How do some companies win big in this market? Why do many companies fail to go after the big opportunities? What are the new growth strategies that can triumph in this diverse market? Leading companies have succeeded in India not necessarily by unleashing unique technology or better products, but by their ability to competently consummate the last mile as an inevitable ingredient, even an architect, of their success. This book provides a disruptive approach to successfully create and capture "undiminished" potential of a billion-consumer market
ER  -