Genco, Stephen J. <br/><br/>
Neuromarketing for dummies / 
Stephen J. Genco, Andrew P. Pohlmann and Peter Steidl 
 - India  Wiley  2013 
 - 392 p. 
<br/><br/><label>ISBN: </label>9788126544387 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing--Psychological aspectsﾠ<br/>Neuromarketingﾠ
<br/><br/><label>Dewey Class. No.: </label>658.8342 GEN-S