TY  - BOOK
AU  - Genco, Stephen J.
AU  - Pohlmann, Andrew P., jt. auth.
TI  - Neuromarketing for dummies
SN  - 9788126544387
U1  - 658.8342 GEN-S 
PY  - 2013///
CY  - India
PB  - Wiley
KW  - Consumer behavior
KW  - Marketing--Psychological aspectsﾠ
KW  - Neuromarketingﾠ
ER  -