Semmelroth, David <br/><br/>
Data driven marketing for dummies : A Wiley Brand / 
David Semmelroth 
 - India  Wiley  2013 
 - 291 p. 
<br/><br/><label>ISBN: </label>9788126545810 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Database marketingﾠ<br/>Big dataﾠ<br/>Marketing--Data processingﾠ
<br/><br/><label>Dewey Class. No.: </label>658.800285 SEM-D