TY  - BOOK
AU  - Semmelroth, David
TI  - Data driven marketing for dummies : A Wiley Brand
SN  - 9788126545810
U1  - 658.800285 SEM-D 
PY  - 2013///
CY  - India
PB  - Wiley
KW  - Marketing
KW  - Database marketingﾠ
KW  - Big dataﾠ
KW  - Marketing--Data processingﾠ
ER  -