TY  - BOOK
AU  - Shiffman, Leon G.
AU  - Kanuk, Leslie Lazar.
TI  - Consumer behavior
SN  - 9788120312883
U1  - 658.83 SCH-L 
PY  - 1999///
CY  - India
PB  - Prentice-Hall of India
KW  - Motivation research (Marketing)
KW  - Diffusion of innovationsﾠ
KW  - Consumersﾠ
ER  -