TY  - BOOK
AU  - Polski, Margaret M.
TI  - Wired for survival : the rational (and irrational) choices we make, from the gas pump to terrorism
SN  - 9788131726181
U1  - 330.019 POL-M 
PY  - 2009///
CY  - India
PB  - Pearson Education
KW  - Consumersﾒ preferences
KW  - Economics --Psychological aspects. ﾠ
KW  - Social choice. ﾠ
KW  - Decision making. ﾠ
KW  - Rational choice theory. ﾠ
ER  -