Rosen, Emanuel. <br/><br/>
Anatomy of buzz revisited : real-life lessons in word-of-mouth marketing / 
Emanuel Rosen 
 - India  Profile Books  2010 
 - 360 p. 
<br/><br/><label>ISBN: </label>9781846682483 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Word-of-mouth advertising.ﾠ
<br/><br/><label>Dewey Class. No.: </label>658.8 ROS-E