TY  - BOOK
AU  - Rosen, Emanuel.
TI  - Anatomy of buzz revisited : real-life lessons in word-of-mouth marketing
SN  - 9781846682483
U1  - 658.8 ROS-E 
PY  - 2010///
CY  - India
PB  - Profile Books
KW  - Marketing
KW  - Word-of-mouth advertising.ﾠ
ER  -