Berry, Michael J. A. <br/><br/>
Mastering data mining : the art and science of customer relationship management / 
Michael J. A. Berry, Gordon Linoff 
 - India  Wiley  2004 
 - 643 p. 
<br/><br/><label>ISBN: </label>8126505176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business enterprises --Computer networks --Management.<br/>Data mining. ﾠ<br/>Marketing --Data processing. ﾠ
<br/><br/><label>Dewey Class. No.: </label>658.802 BER-M