TY  - BOOK
AU  - Sachs, Jonah
TI  - Unsafe thinking: how to be creative and bold when you need it most 
SN  - 9781847942111
U1  - 658.409 SAC-J 
PY  - 2018///
CY  - London
PB  - Random House Business Books
KW  - Success in business
KW  - Executive ability
KW  - Creative ability
KW  - Creative ability in business
KW  - Creative thinking
N1  - In Unsafe Thinking, creativity guru Jonah Sachs demonstrates that the most remarkable and trailblazing individuals – from the Google programmer who disobeyed his managers in order to revolutionise the world’s email systems, to the mayor who employed mime artists to transform his city's traffic problem – are those who dramatically reject the lure of what they know. He draws on cutting-edge psychology and neuroscience to uncover the specific mental habits that account for the success of those who break the mould. And he reveals how, by embracing a handful of simple brain-hacks and cognitive tools, we can all harness the power of the unsafe thinkers
ER  -