TY  - BOOK
AU  - edited by Sikdar, Arjit
AU  - Pereira, Vijay
TI  - Business and management practices in south Asia: a collection of case studies 
SN  - 9789811360633
U1  - 338.954 SIK-A 
PY  - 2019///
CY  - India
PB  - Palgrave MacMillan
KW  - South Asia
KW  - Industrial management
KW  - Business enterprises
KW  - Corporate governance
KW  - Customer relations--Management
KW  - Entrepreneurship
KW  - Leadership
KW  - Commerce
N1  - This book presents case studies of South Asian companies that have strategic business implications, highlighting the complex interplay of business and social dynamics in South Asia. This region is a wide agglomeration of very different countries that share somewhat common cultures and issues and yet it is torn apart by religion and politics. There is an abundance of local entrepreneurship but a widespread institutional void. The book investigates how local companies survive and thrive in this environment and discusses those companies that have withstood the competitive pressure of MNCs, depicting their management and business practices. In today’s world, where multinationals are so omnipresent that their management and business practices are considered as the de facto recipe for success, there is a need to have an alternative view that challenges the ubiquitousness of multinational management practices. The case studies in this book focus on the business and management practices of local organizations in South Asia and thus provide that alternative viewpoint of how to achieve success in South Asia. Exposing readers to a local perspective on doing business in South Asia, it is a valuable resource for students and practitioners of management
ER  -