TY  - BOOK
AU  - Bradley, Anthony J.
AU  - McDonald, Mark P., jt. auth.
TI  - Social organization : how to use social media to tap the collective genius of your customers and employees
SN  - 9781422172360
U1  - 658.872 BRA-A 
PY  - 2011///
CY  - India
PB  - Harvard Business Review Press
KW  - Industrial sociology
KW  - Social mediaﾠ
KW  - Management--Social aspectsﾠ
ER  -