TY  - BOOK
AU  -  Jenson, Scott
TI  - Simplicity shift : innovative design tactics in a corporate world
SN  - 9780521527491
U1  - 658.575 JEN-S 
PY  - 2002///
CY  - India
PB  - Cambridge University Press
KW  - New products
KW  - Industrial design. ﾠ
ER  -