TY  - BOOK
AU  - Pelard, Fred
TI  - How to be strategic
SN  - 9780241423035
U1  - 658.4012 PEL-F 
PY  - 2020///
CY  - India
PB  - Penguin Business
KW  - Strategic planning
N1  - Fred Pollard has been teaching strategic thinking to executives at all levels at leading companies around the world for almost 20 years. How to Be Strategic is his accessible and thorough guide to strategic thinking in any situation. It contains 12 smartly illustrated, workable methodologies from leading experts like Eric Ries, Chan Kim, and Barbara Minto, and will help you find your own path to the right solution every time.

'A wonderful and inspirational look into wide-ranging frameworks and theories to spark new thinking and strategy' Tom Goodwin, author of Digital Darwinism and Head of Futures and Insight at Publicis Groupe

'Practical and comprehensive' Roeland Assenberg, Director, Strategy and Banking, Monitor Deloitte Netherlands
ER  -