TY  - BOOK
AU  - Mukerjee, Saral
TI  - Elephants and cheetahs: the beauty of operations 
SN  - 9780143451730
U1  - 658.5 MUK-S 
PY  - 2021///
CY  - India
PB  - Penguin Random House
KW  - Operations research
KW  - Strategic planning
KW  - Industrial management
N1  - Do systems have souls?This book, based on a popular elective at IIM Ahmedabad, examines the hard trade-offs inherent in the design of operating systems and business models to look for answers. It encourages business leaders to ask two different sets of existential questions: does the organization that I am managing have a soul, and if so, what are the strategic choices that enable its synthesis (external orientation) and, do I have a soul and if so who am I (internal orientation)? In the process, it uncovers a beauty inherent in patterns of strategic choices that enables an organizational soul to emerge and an appreciation of the diversity of such souls
ER  -