TY  - BOOK
AU  - Allen, Ken
TI  - Radical simplicity: how simplicity transformed a loss-making mega brand into a world-class performer 
SN  - 9781529104721
U1  - 650.1092 ALL-K 
PY  - 2019///
CY  - London
PB  - Penguin Random House
KW  - Allen, Ken.
KW  - Success in business.
KW  -  Entrepreneurship
N1  - 	
The key to rising to the top of your company lies in a simple message and philosophy. The ultimate inspirational story for ambitious innovators, market-disruptors, and global business entrepreneurs. Celebrating DHL's fiftieth anniversary as a world-leading delivery company, global CEO Ken Allen tells the unique story of his journey to the top of the industry. This book is an inimitable guide to succeeding in any business, focusing on strategy and practical advice while revealing the simple lessons you need to learn to excel in life and work. It is an accessible read for entrepreneurs and managers at any stage of their career, packed with motivational material and no-nonsense tips. This honest book is a must-have for anyone looking to reach the top of their field
ER  -