TY  - BOOK
AU  - O'Brien, James A.
AU  - Marakas, George M., jt. auth.
TI  - Management information system
SN  - 9780070144941
U1  - 658.8 OBR-J 
PY  - 2010///
CY  - India
PB  - Tata McGraw Hill
KW  - Management information systems
KW  - Marketing research. ﾠ
KW  - Marketing --Management. ﾠ
ER  -