TY  - BOOK
AU  -  Raju, M.S., ed.
AU  - Xardel, Dominique., jt. ed.
TI  - Marketing management : international perspectives
SN  - 9780070153271
U1  - 658.8 RAJ-M 
PY  - 2009///
CY  - India
PB  - Tata McGraw Hill
KW  - Marketing management
ER  -