TY  - BOOK
AU  - Cohen, Marshal
TI  - Buy me! : new ways to get customers to choose your products and ignore the rest
SN  - 9780071067157
U1  - 658.8342 COH-M 
PY  - 2010///
CY  - India
PB  - Tata McGraw-Hill
KW  - ﾠMarketing
KW  - Consumer behavior. ﾠ
ER  -