Jones, John, Philip <br/><br/>
Behind powerful brands : from strategy to campaign / 
John Philip Jones 
 - India  Tata McGraw-Hill  2000 
 - 322 p. 
<br/><br/><label>ISBN: </label>9780074636640 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising --Brand name products --India.
<br/><br/><label>Dewey Class. No.: </label>659.1 JON-J