TY  - BOOK
AU  - Jones, John, Philip
TI  - Behind powerful brands : from strategy to campaign
SN  - 9780074636640
U1  - 659.1 JON-J 
PY  - 2000///
CY  - India
PB  - Tata McGraw-Hill
KW  - Advertising --Brand name products --India
ER  -