Moeller, Leslie H <br/><br/>
Four pillars of profit driven marketing : how to maximize creativity, accountability, and roi / 
Leslie H. Moeller and Edward C. Landry 
 - India  Tata Mc-Graw-Hill  2009 
 - 232 p. 
<br/><br/><label>ISBN: </label>9780070147010 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Rate of return<br/>Communication in marketingﾠ<br/>Marketing-Managementﾠ
<br/><br/><label>Dewey Class. No.: </label>658.8 MOE-L