TY  - BOOK
AU  -  Moeller, Leslie H
AU  - Landry, Edward C., jt. auth.
TI  - Four pillars of profit driven marketing : how to maximize creativity, accountability, and roi
SN  - 9780070147010
U1  - 658.8 MOE-L 
PY  - 2009///
CY  - India
PB  - Tata Mc-Graw-Hill
KW  - Rate of return
KW  - Communication in marketingﾠ
KW  - Marketing-Managementﾠ
ER  -