Thompson, Arthur A Crafting and executing strategy : the quest for competitive advantage concept and cases / Arthur A. Thompson and others - 16th ed. - India Tata McGraw-Hill 2008 - 499 p. ISBN: 9780070146723 Subjects--Topical Terms: Strategic planning --Case studiesStrategic planningļ¾ Dewey Class. No.: 658.4012 THO-A