TY  - BOOK
AU  - Thompson, Arthur A
TI  - Crafting and executing strategy : the quest for competitive advantage concept and cases
SN  - 9780070146723
U1  - 658.4012 THO-A 
PY  - 2008///
CY  - India
PB  - Tata McGraw-Hill
KW  - Strategic planning --Case studies
KW  - Strategic planningﾠ
ER  -