TY  - BOOK
AU  - De Bono, Edward
TI  - Serious creativity
SN  - 9780091939700
U1  - 153.35 DEB-E 
PY  - 2015///
CY  - London
PB  - Penguin Random House
KW  - Creative thinking
KW  - Lateral thinking
KW  - Creative ability in business
KW  - Thought and thinking
KW  - Problem solving
KW  - Critical thinking
N1  - 	
If you want to be the best, focus on your most valuable asset: the power of your creative mind. As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring
ER  -