TY  - BOOK
AU  - Randolph, Marc
TI  - That will never work: the birth of NETFLIX and the amazing life of an idea 
SN  - 9781913068219
U1  - 384.5550 RAN-M 
PY  - 2021///
CY  - London
PB  - Octopus Publishing Group
KW  - Entrepreneurship
KW  - Netflix (Firm)
KW  - Streaming technology (Telecommunications)
KW  - Internet videos
KW  - United States
KW  - Success in business
N1  - "Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought--leveraging the internet to rent movies--and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. But Hastings was intrigued, and the pair--with Hastings as the primary investor and Randolph as the CEO--founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty-first century's most disruptive start-up began with few believers and calamity at every turn. From having to pitch his mother on being an early investor to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world--even with the idea that many think will never work
ER  -