TY - BOOK AU - Batra, Ajay TI - Startup launchbook: a practical guide for launching customer-centric ventures SN - 9789388991124 U1 - 658.11 BAT-A PY - 2020/// CY - New Jersey PB - Wiley & Sons KW - New business enterprises--Management KW - Entrepreneurship N1 - 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they make great products. This book will show you how to create a successful startup by developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will know: Why the "F" word - focus - is crucial ER -