Bruckner, Adri <br/><br/>
What's your story? :  the essential business-storytelling handbook / 
Adro Bruckner, Anjana Menon and Marybeth Sandeli 
 - India  Penguin Random House  2021 
 - 284p. 
<br/><br/> Are you trying to build your profile as a leader?Are you using social media to your advantage?Is your communication jargon-free?When do you choose to produce a video or a podcast?Does your message come through loud and clear?What's the future of storytelling, and are you prepared for it?In a world where people send 500 million tweets a day and upload hundreds of hours of video every minute, how do you get your message across? The secret is to become a good storyteller. With easy-to-follow, effective tools and tips, this book will help you cut through the clutter and plan your communication goals, channels and delivery. Everyone loves a good story, but only a few can tell it well.Be authentic, be authoritative and be heard! 
<br/><br/><label>ISBN: </label>9780670094875 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Storytelling<br/>Business communication<br/>Communication in management
<br/><br/><label>Dewey Class. No.: </label>658.45 BRU-A