TY  - BOOK
AU  - Bruckner, Adri
TI  - What's your story?: the essential business-storytelling handbook 
SN  - 9780670094875
U1  - 658.45 BRU-A 
PY  - 2021///
CY  - India
PB  - Penguin Random House
KW  - Storytelling
KW  - Business communication
KW  - Communication in management
N1  - Are you trying to build your profile as a leader?Are you using social media to your advantage?Is your communication jargon-free?When do you choose to produce a video or a podcast?Does your message come through loud and clear?What's the future of storytelling, and are you prepared for it?In a world where people send 500 million tweets a day and upload hundreds of hours of video every minute, how do you get your message across? The secret is to become a good storyteller. With easy-to-follow, effective tools and tips, this book will help you cut through the clutter and plan your communication goals, channels and delivery. Everyone loves a good story, but only a few can tell it well.Be authentic, be authoritative and be heard!
ER  -