TY  - BOOK
AU  - Chaudhari, Gauri
TI  - Perfect pill: 10 steps to build a strong health care brand 
SN  - 9789353882518
U1  - 362.1025 CHA-G 
PY  - 2020///
CY  - India
PB  - SAGE Publications
KW  - Brand name products
KW  - Health facilities
KW  - Product management
KW  - India
KW  - Branding (Marketing)
KW  - Health products--Marketing
N1  - “How can I build my brand when it is just a me-too?” is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry.

This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams
ER  -