TY  - BOOK
AU  - Shmueli, Galit
AU  - Bruce, Peter C.
AU  - Yahav, Inbal
AU  - Patel, Nitin R.
AU  - Lichtendahl, Kenneth C.
TI  - Data mining for business analytics: concepts techniques and applications in R 
SN  - 9789390421701
U1  - 005.54 SHM-G 
PY  - 2021///
CY  - India
PB  - Wiley
KW  - Data mining
KW  - Business--Data processing
KW  - Microsoft Excel (Computer file)
KW  - Business mathematics--Computer programs
KW  - R (Computer program language)
KW  - JMP (Computer file)
KW  - Python (Computer program language)
N1  - Data mining for business analytics: concepts, techniques, and applications in r is a comprehensive resource for learners pursuing graduate and undergraduate level courses in data mining, business analytics, and related courses within domain of AI. This is an excellent reference for analysts, researchers, and practitioners working in various domains of business like finance, marketing, human Resource, operations, information services, consultancy etc. , who want to tap more opportunities for insights in variety of data driven decision-making scenarios
ER  -