Introduction to digital marketing 101 /
Cecilia Figueroa
- India BPB 2019
- 435 p.
Social media marketing has stemmed from people’s communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand the changes and transformations the field of marketing has undergone until now, it is important to know its origin. This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics and online advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! ● Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses? ● What are the prerequisites for a successful business? ● What will happen if your company does not use digital marketing for your business? ● Do you know what are the newest and best technologies, applications, web tools, and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently?
What will you learn ● Design, organize, and monitor strategies. ● Optimize your website SEO. ● Create, manage, and evaluate Google Ads campaigns, and display advertising and payment campaigns. ● Integrate mobile marketing and mail marketing campaigns. ● Use Google Analytics. ● Improve the accessibility and usability of a website and UX. ● Stand out on LinkedIn. ● Apply Big data and machine learning to digital marketing.
Who is this book for: Anyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them.
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