TY - BOOK AU - Cukier, Kenneth AU - Mayer-Schonberger, Viktor AU - Vericourt, Francis de TI - Framers: make better decisions in the age of big data SN - 9780753555002 U1 - 153 CUK-K PY - 2021/// CY - London PB - Ebury Publishing KW - Reasoning (Psychology) KW - Frames (Sociology) KW - Cognitive maps (Psychology) N1 - The power of mental models to make better decisions We're often told that humans make bad decisions and that more data is better. But this is backwards: people are good at decisions precisely because we use mental models and can envision new realities outside of data. Great outcomes don't depend so much on the final moment of choosing but on generating better alternatives to choose between. That's framing. It's a cognitive muscle we can strengthen to improve our lives, work and future -- to meet this historical moment. Framers shows how ER -