TY  - BOOK
AU  - Manovich, Lev
TI  - Software takes command
SN  - 9789388912488
U1  - 006.7 MAN-L 
PY  - 2019///
CY  - India
PB  - Bloomsbury
KW  - Mass media--Technological innovations
KW  - Social Media
KW  - Computer graphics
KW  - Computers and civilization
KW  - Technology and the arts
N1  - Software has replaced a diverse array of physical, mechanical, and electronic technologies used before 21st century to create, store, distribute and interact with cultural artifacts. It has become our interface to the world, to others, to our memory and our imagination - a universal language through which the world speaks, and a universal engine on which the world runs. What electricity and combustion engine were to the early 20th century, software is to the early 21st century. Offering the the first theoretical and historical account of software for media authoring and its effects on the prac
ER  -