TY  - BOOK
AU  - Wiedenhoefer, Lars
TI  - Digital customer experience engineering: strategies for creating effective digital experience 
SN  - 9781484283646
U1  - 658.812     WIE-L 
PY  - 2022///
CY  - New York
PB  - Springer Science Business Media
KW  - Customer relations--Management
KW  - Customer relations
KW  - Management science
KW  - Production management
KW  - Software engineering
KW  - User interfaces (Computer systems)
KW  - Business--Data processing
KW  - Business
N1  - Customer experience engineering applied to the engineering department is rare but needed. Most companies separate support, UX, engineering, product, and CX. To address this gap, this book highlights roles and techniques proven to accelerate issue detection and prevention by 30% or more. With the author's vast experience in tech support, he has developed strategies and skills that allow engineers to gain customer insights faster and through new and insightful sources within their reach. You will develop a deep understanding of the impact of issues, understand and optimize the speed of the engineering feedback loop (issue resolution time), and develop the ability to calculate the cost of the problems or customer friction to the business (in aggregate and on a case-by-case basis). Organizations can save significant money and add additional revenue by addressing customer friction proactively in collaboration with product, engineering, and site reliability engineering (SRE) functions and reduce the average time of an issue resolution by 80%. The cross-functional leadership, mentoring, and engineering techniques you'll learn from this proactive stance are precious and teachable, and this book will show you the path forward
ER  -