Barringer, Bruce R.

Entrepreneurship : successfully launching new ventures / Bruce R. Barringer and R. Duane Ireland - 6th - India Pearson Education 2020 - 617p.

The lure of entrepreneurship is having an opportunity to create a product or a service with the potential to enhance people's lives. Of course, entrepreneurs want to earn profits from the money, time, and energy they invest in their firms. At the same time, most entrepreneurs want to make a difference-to individuals who buy their product or service and to the local community in which they operate. Even for the most passionate individuals, entrepreneurship is challenging and may be a bit intimidating at first

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Entrepreneurship.
New business enterprises.

658.11 BAR-B