TY  - BOOK
AU  - Barringer, Bruce R.
TI  - Entrepreneurship: successfully launching new ventures 
SN  - 9789353066499
U1  - 658.11 BAR-B 
PY  - 2020///
CY  - India
PB  - Pearson Education
KW  - Entrepreneurship.
KW  - New business enterprises
N1  - The lure of entrepreneurship is having an opportunity to create a product or a service with the potential to enhance people's lives. Of course, entrepreneurs want to earn profits from the money, time, and energy they invest in their firms. At the same time, most entrepreneurs want to make a difference-to individuals who buy their product or service and to the local community in which they operate. Even for the most passionate individuals, entrepreneurship is challenging and may be a bit intimidating at first
ER  -