TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Dash, Satyabhusan
TI  - Marketing research: an applied orientation 
SN  - 9789353433291
U1  - 658.83 MAL-N 
PY  - 2019///
CY  - India
PB  - Pearson
KW  - Marketing research -- Methodology
KW  - Marketing research
KW  - Market surveys
ER  -